Youtube Channel "Profumi di Nicchia"

Conception and creative direction for the Youtube project "Niche Fragrances". In 6 months has reached over 227k views becoming the largest community of artistic perfumery in Italy and opening the doors of this exclusive world to the general public. The youtube channel brings to the e-commerce over 3k visitors monthly with a conversion rate of 12%.

https://www.youtube.com/watch?v=I1lDETM2JBU

https://www.youtube.com/watch?v=Gq5Ly8CGSlc